Most commercial bottles of wine have both a front and a back label. This works for home winemakers, too. You have an opportunity to show off your artwork, design, and branding on the front label. The back label for homemade wine will give the drinker some more information about your wine. You can even also tell a story, to help the drinker better enjoy their experience.
Yet many home winemakers don’t put a back label on their wine. I’ve asked several winemaking friends, and I discovered one of the top reasons why they don’t use a back label is they just don’t know what to say.